"The core donut business is mostly concentrated on the east coast of the United States," Cramer explained. "But they're now making major strides by expanding west of the Mississippi river, especially in California, which got its first Dunkin' Donuts just last year."
That means that despite the more than 10,000 existing Dunkin' Donut stores, this company has room to grow. "And because all of their stores are franchise operations, putting up new units isn't particularly expensive, since Dunkin' isn't the one paying for the real estate."
And Cramer likes something else.
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The company also will pay a first-quarter dividend of 19 cents per share, which is a 27 percent increase over the payout in the previous quarter. It will be paid on Feb. 20 to shareholders of record on Feb. 11.
"You know I think a dividend hike of that size is one of the most bullish tells out there," he said. "I think you should go take a look at this one."