2. Budweiser's Big Super Bowl Bet: Anheuser-Busch InBev will once again have a heavy presence in the most watched television event of the year. The brewery will have six commercials during Super Bowl XLVII for a total of four and half minutes of airtime. In a break with tradition, the brewery has released two of the ads in advance of the game. "Brotherhood", which will air in the second quarter, features a baby Clydesdale that will be just 18 days old as of Super Bowl Sunday. Budweiser is asking fans to help name the baby Clydesdale by tweeting suggestions to @Budweiser using the hash tag #clydesdales.
In the fourth quarter, the company will air, "Serenade", an ad for the new Beck's Sapphire. This is the first time Beck's has had an ad in the Super Bowl and Sunday is the one and only time the ad will air on television. The ad involves fish singing "No Diggity," a remix of the 90's hip-hop hit by Australian musician Chet Faker.
3. Beer Bowl: San Francisco vs. Baltimore: It will be more than just city pride on the line when the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII. Two craft brewers will be putting their signature beers on the line as well. San Francisco based Anchor Brewing and Maryland based Flying Dog Brewery have crafted a friendly wager between the breweries. According to the Anchor Brewing website: "The losing brewery must pour the opposition's signature beer in their taproom for one week while tour staff wears Super Bowl Champion gear from the winning team." The selected beers are Anchor Steam Beer and Raging Bitch Belgian-Style IPA.
4. Major League Beer: Boulevard Brewing already considers itself Kansas City's hometown beer. Now the brewery is showing its loyalty once again by linking up with another local sports team. Boulevard has inked a deal to become the official craft beer sponsor of Major League Soccer's Sporting KC. The announcement comes as the brewery finishes a successful first season as one of three official beer sponsors of MLB's Kansas City Royals. In another sign of the brewery's popularity, it announced this week it would expand the number of brewery tours it offers each week. The increase is an attempt to ease a log jam which sometimes saw online reservations for weekend tours fill up three months in advance.