LOSERS:
Jim Harbaugh: The 49ers coach may well be right. Perhaps, the referees made a bad call (personally, I am ok with it). And he can certainly vent afterward, but he did not need to bring it up multiple times — it made him come across as a whiner and a sore loser. Harbaugh is a great coach, and he may well win multiple titles, but he did not come off well.
Commercials: After all that hoopla, there were some really pedestrian ads. I won't call out specifics, but there was no Terry Tate Office Linebacker or E-Trade baby (just remember when you first saw it). Sure, there were some good ones (Jeep soldiers, Budweiser' Clydesdale), but most fell flat. It's not an easy business, but YouTube Terry Tate whenever you are having a bad day, and you will know what I mean. (Read More: Why Wait? Super Bowl Ads Are Already Online)
Football: The NFL is an amazing business, and once again, it proved that it can create incredible drama and an incredible amount of storylines.
But between a tremendous amount of performance enhancing drugs talk this week, along with concussions and anti-gay comments, it also seems like the league is dealing with issues that aren't short-term in nature. They are not losers in the classic sense, but if these issues aren't handled well in the future, its status at the top might not be as solid as it is now.
CBS: They are getting unfairly criticized for a lot of things. Putting them here is not without hesitation. In defense of the network: Who knows if any other network would have handled it better. The game was paused. It was near chaos behind the scenes. And their announcers were off air. They did fine there. No, they get losers classification because of way too many show promos.
Sure, they need to promote the network, but they would have been better served selling more ads. I didn't walk away wanting to watch the network anymore than before watching a promo every five minutes.
—By CNBC's Brian Shactman; Follow him on Twitter: @bshactman