KANSAS CITY, Mo., Feb. 5, 2013 (GLOBE NEWSWIRE) -- In honor of its 20th anniversary, Kansas City air-roasted coffee company The Roasterie has launched The Roasterie Adventure, a photo contest in which participants are entered to win trip for two for coffee bean-picking in Costa Rica and has announced the contest's fourth semifinalist.
The Roasterie Adventure asks participants to submit a photo that portrays the Roasterie brand in day-to-day life (through the Roasterie name, logo, product, café, factory or other representation). After submitting, participants must encourage their friends, family members and loved ones to publically vote for their photo. The fourteen photos with the most votes (plus an extra winner from The Roasterie's recent Mug Shot Photo Contest) will advance to the semifinal round. A final winner will be selected by The Roasterie staff, including Bean Baron Danny O'Neill, in July of 2013.
Every two weeks, one semifinalist will be selected by online popular vote. In the first week, three semifinalists were selected, including one winner from The Roasterie Mug Shot Photo Contest and two from The Roasterie Adventure campaign. Now that The Roasterie Adventure has been running for over one month, the Kansas City coffee company has announced its fourth Roasterie Adventure semifinalist, Mandi Anderson of Lenexa, Kansas.
Mandi's photo depicts her 3 month old daughter, Neva, at her first visit to The Roasterie. The visit was very important to Mandi. As a self-proclaimed "Roasterie fanatic", Mandi can't start the day until she has had her favorite Roasterie latte from her cafe. Plus, the first date she went on after she had baby Neva was to The Roasterie with her husband.
"Winning the bean-picking trip to Costa Rica will let me take a break from being a stay-at-home mom," explains Mandi. "This is something I could really enjoy and do for myself!"
Mandi will join current semifinalists Amanda Loftin of Shawnee, Kansas; Holly Urkevich of Kansas City, Missouri; and Sara Danner of Raytown, Missouri to win the opportunity to fly to Costa Rica with The Roasterie team and participate in a coffee bean-picking adventure—an experience that started it all.
"This Costa Rica trip is very special and unique to me because it's the place where the coffee journey began, way back as a high school foreign exchange student picking coffee with my friends," says O'Neill. "We will have the chance to meet farmers who produce some of the world's best coffee in one of the prettiest countries on the planet. The sunshine, mountains, rainforest, children, friends, farmers...it just doesn't get any better than this combination. It's going to be an extraordinary trip that will likely be transformative in the life of The Roasterie Adventure winner."
The Roasterie Adventure will run from January 1, 2013 until June 30, 2013. Roasterie advocates and coffee fanatics everywhere are encouraged to upload their favorite Roasterie moments via photo at TheRoasterieAdventure.com. Additionally, individuals are encouraged to participate by voting on their favorite photos here.
About The Roasterie
The Roasterie is a specialty coffee company based in Kansas City, Missouri. The Roasterie imports 100 percent Arabica Specialty Grade coffees from more than 31 different producing countries. Danny O'Neill started The Roasterie, Inc. in the basement of his home in Brookside, a neighborhood in Kansas City, on November 4, 1993. He traveled and learned about coffee from around the world before beginning his own coffee company. The Roasterie opened its first café in October 2005 in the Kansas City Brookside neighborhood. A second café location was opened in Leawood, Kansas, in October 2010. The Roasterie now has three café locations as well as a coffee-inspired event space in Kansas City, Missouri. The Roasterie also hosts free public coffee factory tours in its Kansas City, Missouri location (on Southwest Boulevard).
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Source: The Roasterie