Apple may host a TV related event in March, but the company won't be revealing the TV everyone wants, Peter Misek, senior technology analyst at Jefferies, said Thursday on CNBC's Squawk on the Street.
"We don't actually expect a TV announcement. We think it's a software development kit (SDK) for the existing set top box, and we think there will be some other product event and we don't know what it is, but we're pretty sure it's not an iPhone or iPad," said Misek.
Apple has given no official statement on an event of this nature.
An SDK rollout would allow developers to make games and applications for the current Apple TV box, much like what is available for the iPhone and iPad.