"This is the shoe for everybody," Nilsson said. "It is going to make it more fun and more energetic to run."
If that's the case, it could be a boon for Adidas, which has a paltry share of the U.S. running market. The market is dominated by Nike, which accounts for about half of the revenue in the segment.
(Read More: Nike and the NFL: Sizing Up Year No. 1.)
Regardless of how much share Adidas can grab from this new technology, Adidas will use it as a foundation beyond running.
"In 2014, all of the running shoes in the performance segment (will have it), and then we will branch out into basketball," Nilsson said. "And I can even see this being used in a cleat for RG3 (National Football League star Robert Griffin III) one day."
(Read More: Swoosh! Inside Nike)
The shoe debuts on store shelves Feb. 27.