According to the World Health Organization, three billion people still cook on open, smokey fires. Additionally, over six billion people now use a mobile phone, of which nearly five billion are in developing countries, according to the World Bank. That's the marketplace Cedar is targeting with HomeStove.
BioLite plans to sell HomeStove in emerging markets and has already launched pilot programs in India and Sub-Saharan Africa. Since marketing could be a challenge, Cedar said he will partner with organizations who know the landscape.
"We work with local retailers in those markets who really understand their communities, who already have a proven model of distribution for energy and energy related products ... so it's a partnership model," he said.
BioLite's second product is CampStove—a much smaller version of the HomeStove that can literally fit in the palm of your hand.
The company is marketing this product in the U.S. and Europe for outdoor recreational use and emergency preparedness. The time the CampStove takes to charge a phone is about the same speed as a laptop. That may deter people who are accustomed to faster charge time, but for the price point of $129.95, Cedar said it's "a speed that most consumers seem comfortable with."