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Highlights From London Fashion Week – Fall 2013

Photographer | Liza Herlands

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Highlights From London Fashion Week

Despite the average fashion show lasting just 10 minutes, months of planning and billions of dollars go into making London Fashion Week a success. This year's event, based in London's Somerset house, comprised over eighty shows over a five day span.

The event attracts an average of 5,000 visitors each year, including the creme de la creme of designers, models, magazine editors and celebrities.

Many of the most prominent shows were held in London's most iconic locations including the Tate Modern art gallery for Topshop and the Dorchester hotel for Alice Temperley.

Digital strategy was a big focus this year, with top brands vying to recruit the best talent. Topshop teamed up with internet giant Google to premiere a new feature called 'ModelCam' which allowed viewers to see the catwalk from the model's perspective. Burberry meanwhile introduced its "Smart Personalization" service, which allowed mobile customers to watch the show and purchase items displayed on the catwalk.

Click ahead for some highlights from the London Fall 2013 fashion week.

Posted February 20th

By Liza Herlands

Photographer | Liza Herlands