Who Needs an Oscar? Basking in Industry Comeback
Then there were advances in getting the word out.
Lionsgate boosted ticket sales for "The Hunger Games" in what analysts say was Hollywood's most aggressive online marketing push. The studio stoked interest among the film's core younger audience by starting a year early with a near-constant use of Twitter and Facebook, a Tumblr blog, a YouTube Channel, and live streaming of the premiere on Yahoo.
The studios also saw a new cadre of bidders like Google, Amazon, Apple and Netflix lining up for rights to bring Hollywood movies into the living room. In December, Disney landed a deal with Netflix to stream its movies to television that could bring in an estimated $350 million in revenue a year, more than its current contracts.
Despite all of the advances of recent years, it is hardly certain that Hollywood can keep its winning streak going.
"It boils down to whether the industry can continue to make hit movies," said Stephen Prough, co-founder of investment bank Salem Partners who oversees the firm's media and entertainment investment banking.
"To answer that, ask me next year."