Brandwatch expects "Argo" to win Best Picture, Steven Spielberg to take Best Director for "Lincoln," and the Best Actor win to go to Daniel Day-Lewis for his "Lincoln" role.
Sebastian Hempstead, head of Brandwatch for North America, said the Best Actress race is split between Jessica Chastain, the Critics Choice, Jennifer Lawrence, the Public Choice, and 85-year old Emmanuelle Riva, the potential dark horse candidate for her role in the French movie "Amour." Brandwatch is betting on Lawrence, Hempstead said.
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So which studio will win big? If "Argo" takes the top prize that would be a huge win for Warner Brothers, especially considering that Ben Affleck was snubbed in the Best Director category.
Any "Lincoln" win will benefit Disney and News Corp's Fox, since they're splitting the distribution rights world-wide. If Lawrence wins for her role in the Weinstein Company's "Silver Linings Playbook," that wouldn't just be good for the private studio, it would also be a win for Lionsgate. Lawrence is the star of its hit "Hunger Games" series.
Which film will get the biggest box office boost?
In general, the smaller the film, the more it benefits from Oscar wins. The smallest of the films nominated is "Beasts of the Southern Wild," which was released this summer and has grossed just $12 million.
It also helps if films are still in theaters, or have been released more recently. "Silver Linings Playbook" expanded nation-wide on Christmas day, so it could see a boost should it snag the Best Picture win.
ABC also wins big.
The network is drawing an estimated $85 million in ad revenue with this year's telecast.
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This year the nominated movies were much bigger than last year's batch of nominees—the nine Best Picture picks grossed $2 billion worldwide. In 2012, the nine nominees grossed just about $1.25 billion worldwide.
The bigger the films, the bigger the audience that cares about the awards' outcome. That means ABC could see a larger audience this year than last year.
—By CNBC's Julia Boorstin; Follow her on Twitter: