GO
Loading...

» more from Consumer Nation

'Barely There' Biz

Showcasing the latest in the big business of skimpy, several designers hit the runway on Friday and Saturday during the inaugural Lingerie Fashion Week.

In what is billed as the first fashion week devoted exclusively to the industry, six designers presented their fall/winter collections in New York, shelling out anywhere from $3,000 to $12,000 apiece to participate. The event marks a departure from relying solely on the trade-show-centric model that many brands are used to, where new product is unveiled at twice-yearly gatherings that occur in February and August.

"In the past, the intimate apparel industry has had trade shows," said Lauren Rich, the event's founder. "Just like Fashion Week happens twice a year, the trade shows happen twice a year. They're the path to buyers and getting into stores."

This year's show comes just as intimate apparel sales are beginning to come back following a slowdown during the recession, said Marshal Cohen, retail industry analyst with NPD Group.

Although intimate apparel didn't see its typical post-recession jump start, it is now experiencing slight growth again after regaining momentum in the second half of 2012, he added. Sales rose 0.8 percent to $10.6 billion in the 12 months ended November 2012 compared to the same period in the prior year, according to the latest information from NPD.

Click ahead for scenes from this year's inaugural Lingerie Fashion Week.

By Katie Little
Posted 24 Feb 2013

Adam Jeffery | CNBC