It expects "Argo" (Warner Brothers) to win Best Picture and Steven Spielberg to win Best Director for "Lincoln" (Dreamworks). If this does indeed happen, it would be a rare occasion in which the Best Picture winner was not nominated for Best Director.
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Best Actor is widely expected to go to Daniel Day-Lewis for his role as "Lincoln."
The Best Actress race is the most contentious of any of the big awards, said Sebastian Hempstead Brandwatch's head of North America. But taking all the data into consideration, he said Brandwatch is putting its money on Jennifer Lawrence for "Silver Linings."
If your Oscar pool bets on which film will garner the most awards, Brandwatch expects a tie. It's no surprise that "Lincoln" is projected to draw three Oscars, especially considering it had the most nominations—12 total. But "Life of Pi" is expected to tie "Lincoln" with three as well, including Best Cinematography.
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When predicting Sunday's results, movie fans should remember to vote not for their favorite, but what the Academy is likely to go for. As we saw last year with "The Artist," movies about the movie-making process tend to be beloved, as do films with a message ("The Hurt Locker") or those with historical scale ("Schindler's List").
It's a love for historical films that explains why "Lincoln" was the most-nominated. But "Argo" is both about film-making and about a big historical event, which gives it's own kind of advantage.
—By CNBC's Julia Boorstin; Follow her on Twitter: