The yen's epic fall has netted billions for hedge funds and sparked a furor over a possible global currency war - but don't expect it to do all that much for the Japanese economy.
That's the word from Paul Donovan, deputy head of global economics at UBS.
"A lot of the nonsense that we're hearing about currency wars and all the rest of it - it's really the economics of a generation ago," he told CNBC.
(Read more: '
"What is going on is that over the last twenty or thirty years, a lot of companies, in particular in Japan, have moved away from invoicing in foreign currencies all the time, and they're now invoicing in their own currencies," Donovan says. That means that an importer of Japanese products - especially in Asia - will pay for the goods in yen, and the Japanese company will see no gain from the weaker currency.