Though South By Southwest is famous for being a launch pad for social networks like Twitter and Foursquare, physical products are in the spotlight this year. Wait, talking sneakers?!
Spotify founder Daniel Ek thinks we're entering a "Golden Age" for music and culture. Even better, a Nielsen report suggests music fans are willing pay to enjoy it.
Getting around Austin during the South by Southwest festival can be a nightmare. Thanks to a few handy apps, there are some creative travel options -- no cash required!
SxSW was a turning point for Twitter back in 2007. Now the conference is a key destination for Twitter to meet with its exploding advertiser base, says Adam Bain, president of Twitter's Global Revenue, who spoke to CNBC's Julia Boorstin.
CNBC's Julia Boorstin reports the latest buzz and newest trends at the South by Southwest festival where scores of entrepreneurs, investors and technologist gather to build relationships and get to know people.
The annual South by Southwest Interactive festival, which begins on Friday, is anticipated to be bigger than ever this year. About 25,000 people are expected to attend.
Fortune 500 brands flock to the South by Southwest festival, hoping to up their cool factor or even find the holy grail -- viral buzz. But they know they have to do more than just slap their name on a party with free tacos and beer to do it.