The new wording: Yahoo is "a global technology company focused on making the world's daily habits inspiring and entertaining."
It's an interesting twist on the "What is Yahoo?" question that has tripped up many recent CEOs. It is also further evidence that current CEO Marissa Mayer is intent on remaking the company as a technology company that specializes in media, not a media company that gets efficiency through technology. The new buzzwords in Yahoo's 10-K "Overview" section: "personalized," "habits" and "targeted."