Nathan Richardson is determined to disrupt YouTube with his startup
"For millennials, conventional television is dead and YouTube is broken," explained Richardson, CEO of #waywire. "If you go to YouTube today and if you search for the song 'Stuck in a Moment' by U2, you're not going to find the official version by U2. You're going to find the karaoke versions. You're going to find the armpit version covers, but you won't find the one that you're looking for."
#Waywire hopes to become the online video hub for millennials, age 18 to 34. The site allows individual users to curate or "wire" the videos that interest them by uploading new content and/or linking to videos from YouTube and Vimeo. Those "wires" form a social network that connects people through their interests in online videos. Like other social networks, #waywire users can tag, follow, share and comment.