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CNBC Launch Ad Campaign To Thank Viewers For #1 Status Across Asia Pacific

Tuesday, 5 Mar 2013 | 2:16 AM ET

Singapore, 5 March 2013 – CNBC, First in Business Worldwide, today launched a pan-Asian advertising campaign to thank viewers for making the network the number one international business and financial news channel across the region,based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX)[1].

Created in-house, the campaign uses the headline "Thank you for making us #1" and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia (Christine Tan).

The campaign will appear online and on TV ads across the network, accompanied by print ads in daily newspapers including the Wall Street Journal Asia and The Edge. The creative will also feature prominently on bus sides in Hong Kong and Singapore as well as on the main train lines in Singapore that run through the central business district. The campaign will run until 23 April 2013.

Jacqueline Lam, Vice President of Marketing and Distribution, CNBC in Asia Pacific said, "As the number one international business and financial news channel in every PAX market, this campaign gives us an opportunity to not only show our appreciation to our audience who through their continued commitment have made this happen, but also to reinforce that we have a loyal following that continues to grow."

CNBC recently announced its lead in every PAX market, reaffirming its position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor and the preferred choice for affluent viewers in the region[2]. Since the inception of PAX in 1997, CNBC has been the leading business and financial news channel for 16 years[3].

[1] PAXQ4 2011 to Q3 2012, 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Monthly Viewers
[2] PAXQ4 2011 to Q3 2012, 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Monthly Viewers
[3] From PAX 1997 7 markets to latest PAX Q4 2011 to PAX Q3 2012 10 markets (BKK, KL, MNL, HK, JKT, TPI, SEO, SG, AUS, IND), Monthly Viewers

CONTACT INFORMATION:

CNBC Asia Pacific
Valerie Martinez
65 6326 1123
valerie.martinez@cnbcasia.com

About CNBC in Asia Pacific:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 80 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides seven and a half hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC(Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television(CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.

For more information, please visit us at www.cnbc.com