Even the CEO of luxury car maker Jaguar Land Rover (JLR) admitted sales in Europe were "challenging" and would remain so for "years tocome."
"Overall it's challenging especially in the south of Europe but there are some good opportunities in Eastern Europe and the U.K. is stable," Ralph Speth told CNBC.
Last year JLR, which is part of the Tata group and makes the Range Rover, increased sales by 30 percent and Speth said the start to the new year was "good…with [sales] up by another 30 percent."
He added it was the unique models and the specials designed specifically to customers' requirements that were seeing strong demand.
"We deliver extras and distinctive cars and special cars for special customers. These cars are in high demand and we've improved quality a lot which [puts us] in the top league," he said.
He dismissed rumors that JLR would consider moving production whole-scale move away from the U.K. insisting that the company was investing 500 million pounds ($756 million) in a new engineering center,doubling the number of U.K. jobs.
Audi's Board Member Luca de Meo said it was the markets outside of Europe that were giving the company sustenance.
"2013 looks like a tough year in Europe but we'll try to keep the market stable. We're holding the line and trying to nurture organic growth. The U.S. has grown by 50 percent in volume and China is a big source of sales and we believe [that] market will continue to grow," he said.