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Google Launching Delivery Service to Take On Amazon

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Google is launching a same-day delivery service called Google Shopping Express to rival Amazon's Prime business, according to a report.

The service will cost about $64 to $69, some $10 to $15 cheaper than Amazon's, and is reportedly being headed by Tom Fallows, an e-commerce product manager at Google, according to TechCrunch.

(Read More: Sell Apple, Buy Google—The Next Great Rotation?)

A Google delivery service has been rumored for a while, and the company has some facets for a delivery service already in the works, including its Google Wallet service and a shopping feature that enables users to find out if an item is in stock. The strategy makes sense for the company given it's the first place most people go to look for a product.

(Read More: Google Controls Too Much of China's Smartphone Sector: Ministry)

The search giant also recently bought BufferBox, a service that allows businesses to drop off packages at a location where the customer can pick them up.

(Read More: Two Things Apple Must Do to Catch Up With Samsung: Analyst)

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