Google Launching Delivery Service to Take On Amazon

Tuesday, 5 Mar 2013 | 11:04 AM ET
Getty Images

Google is launching a same-day delivery service called Google Shopping Express to rival Amazon's Prime business, according to a report.

The service will cost about $64 to $69, some $10 to $15 cheaper than Amazon's, and is reportedly being headed by Tom Fallows, an e-commerce product manager at Google, according to TechCrunch.

(Read More: Sell Apple, Buy Google—The Next Great Rotation?)

A Google delivery service has been rumored for a while, and the company has some facets for a delivery service already in the works, including its Google Wallet service and a shopping feature that enables users to find out if an item is in stock. The strategy makes sense for the company given it's the first place most people go to look for a product.

(Read More: Google Controls Too Much of China's Smartphone Sector: Ministry)

The search giant also recently bought BufferBox, a service that allows businesses to drop off packages at a location where the customer can pick them up.

(Read More: Two Things Apple Must Do to Catch Up With Samsung: Analyst)

  Price   Change %Change


Contact Technology


    Get the best of CNBC in your inbox

    › Learn More
  • Matt Hunter is the senior technology editor at CNBC.com.

  • Cadie Thompson is a tech reporter for the Enterprise Team for CNBC.com.

  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.

  • Jon Fortt is an on-air editor. He covers the companies, start-ups, and trends that are driving innovation in the industry.

  • Lipton is CNBC's technology correspondent, working from CNBC's Silicon Valley bureau.

  • Mark is CNBC's Silicon Valley/San Francisco Bureau Chief covering technology and digital media.