Wall Street 'Deal Toy' Indicator Flashes a Bullish Sign
"We did the Facebook IPO deal toy for Morgan Stanley on their behalf," he said. "As the managing director of their San Francisco office said, 'This is definitely the biggest deal that we're going to do in this office this year and maybe the whole bank. So we don't have a budget for you. Just give us a really great deal toy.'"
The Facebook deal toy features a big screen with Facebook icons and the names of many Wall Street heavyweights — a permanent reminder of the initial excitement surrounding the social media giant's debut.
Other toys on the toy makers' websites make up a virtual financial graveyard for deals gone by, including transactions with Lehman Brothers, Bear Stearns and Circuit City.
Russo likened the desire for toys to athletes, who upon winning the Olympics want more than just a "congrats."
And long after these "financial athletes" age or go the way of Lehman Brothers, the Lucite remains.
—Written by CNBC's Katie Little. Follow her on Twitter @Katie_Little_
Correction: An earlier version of this article reported that the average deal toy price at GDN is $100. In fact, the company said clients look to spend about $100 on average.