Marriott International and Inter Hospitality — the property division of IKEA Group — will debut Moxy Hotels across Europe, a new chain catered to young, budget-conscious travelers. But don't worry, hotel rooms won't feature IKEA furniture requiring assembly.
(Read more: Hotel: Behind Closed Doors at Marriott)
The three-star brand will debut in Italy, with the first Moxy Hotel expected to open in Milan in early 2014. Marriott plans to add 150 of the franchised properties during the next 10 years in various European locations including Germany, Austria, the United Kingdom, Ireland, Belgium, Italy, The Netherlands, Denmark, Finland, Norway and Sweden.