After that, he went to work on the below-21 fans.
"To me, you also want young people to have the experience," he said. "if it so unaffordable to come to a ball game, then they are going to do something else.
"When we came in, I said I was going to start marketing to five, six and seven year olds. The thought we were nuts. Well, ten years later, they are 17, 18, 19 year old kids now, and they are buying tickets."
The results have been obvious.
The Angels had never averaged 3-million fans before he took over the franchise. Under Moreno, the team has never been below that level.
What's more, the Angels average almost a million more than the league average.
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Pujols saif Moreno's care for the fan is authentic.
"It's really special how he treats people," Pujols said. "That's what drew me most to come to this organization."
All that is well and good, but a talented team and a value proposition for the fans will feel a lot better with a title.
"At the end of the day, we're all going to have more fun (if we win)," he said.
—By CNBC's Brian Shactman; Follow him on Twitter: @bshactman