LONDON AND BEIJING, 11 March 2013 – CNBC, First in Business Worldwide,today announced that it is launching a new programme providing fresh, original and in-depth coverage of China.
Every month, starting on 15th March, CNBC's Eunice Yoon will present a new half-hour programme, Inside China, which will provide viewers with a front row seat to the historic changes shaping the Middle Kingdom. Yoon will travel around the country covering the trends that are defining the new China and influencing the world.
The programme will showcase a mixture of compelling, access-driven taped stories,feature interviews with news makers, business leaders and influential personalities and a temperature check on Chinese social media, which is providing a forum for discourse and change unlike any other in the world.
John Casey, Senior Vice President of News and Programming for CNBC International said, "In 2013, you're not likely to go a day without reading headlines about China that have significant impact both domestically and globally. Inside China is an exciting opportunity for us to take our audiences behind those headlines - to meet the people, witness the events and observe the trends that are helping to create a new era in world history."
Inside China will air across CNBC's regional networks in EMEA and Asia Pacific, with a combined reach of more than 140 million homes. The programme will be produced from CNBC's bureau in Beijing and edited in CNBC's Asia headquarters in Singapore. It will be complemented by special reports on CNBC.com.
The show kicks off with a focus on China's new leadership and whether it has a genuine chance to enact reforms. It will also profile Ma Jun, someone who has been called one of China's most influential people for making the fight against pollution a personal crusade, and will ask: is the internet China's best hope for stopping corruption? Former head of Google China and influential blogger, Lee Kai Fu, is among those who give an answer.
Inside China premieres in on Friday, 15th March 2013 with weekend repeats.
EMEA: 16 – 17March (UK times)
Saturday, 0300 and 1200
NOTE: Future episodes will air on Mondays at 2230. Visit
AsiaPacific: 15 – 17 March (SIN/HK)
Saturday, 0830, 1730
Sunday, 1030, 2030
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 390 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 8:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/