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A Dealmaker's Version of 'Six Degrees of Kevin Bacon'

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Published: Monday, 11 Mar 2013 | 10:17 AM ET
By:

Producer, CNBC's "Squawk Box"

Upgrading How Wall Street Does Business
Monday, 11 Mar 2013 | 6:41 AM ET
Neal Goldman, Relationship Science CEO & chairman, explains how his company can potentially connect investors to two million high-quality leads.

Need to find the movers and shakers in your industry to get financing for a new venture or that key introduction? Relationship Science says it's got the solution.

Founder Neal Goldman told CNBC on Monday that his company has generated an actionable business-contact database from mining publicly available information.

It's not a LinkedIn-type or- Facebook-type service, because Relationship Science isn't connecting the dots on work history, board memberships, deal history, and education with user-generated data. Goldman said in a "Squawk Box" interview, "[It's] a data product that models out sort of the 'in-the-mix,' active people across an array of sectors: business, finance, non-profit."

(Read More: Facebook Revamps News Feed, Creating 'Personalized Newspaper')

The money behind the effort that launched this year is a "Who's Who" of Wall Street's deep-pockets, including recent "Squawk Box" guests Home Depot Founder Kenneth Langone and Stanley Druckenmiller, founder of hedge fund Duquesne Capital.

"We collect data from tens of thousands of sources. We have 800 people who have been working for two years. And it's really a data factory. It's very industrial strength," said Relationship Science's Goldman. "But then to really spend a lot of time integrating it cleanly. So there's only one you, one you, and one you."

For people concerned about online privacy, he said, "It is all publicly available data and it's nothing a researcher here wouldn't find if they spend enough time. And we're just making it faster and more efficient for people to build relationships." There are no emails or phone numbers listed.

Goldman said there's no "opt-out" of their database, but the company will correct any inaccurate information.

A license to use the service costs about $3,000 a year, or $250 a month.

(Read More: PayPal Makes Moves to Woo Back Start-Ups)

Goldman also co-founded market data provider Capital IQ, which was purchased in 2004 by Standard & Poor's, which in turn is owned by McGraw-Hill.

CORRECTION: An earlier version of this article stated a license to use the service costs about $350 a month. A license actually costs $250 a month.

By CNBC's Matthew J. Belvedere; Follow him on Twitter @Matt_SquawkCNBC

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Relationship Science founder Neal Goldman told CNBC his company has generated an actionable business Rolodex from mining publicly-available information.
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