Enter multiple symbols separated by commas

» more from Sports Business

FIFA World Cup

The world's biggest sport spectacle—it reached 46 percent of the global population and every country and territory on Earth, from Antarctica to the Arctic Circle—is still an also-ran event in the U.S. Still, outplacement firm Challenger Gray & Christmas estimates American viewership cost the economy $122 million. Compare that to $7.36 billion in the U.K.

Getty Images