UPDATE 1-Amazon cuts price of largest Kindle Fire tablet
SAN FRANCISCO, March 13 (Reuters) - Amazon.com Inc said on Wednesday it cut the price of its largest Kindle Fire tablet, part of an effort by the world's biggest Internet retailer to get the device into the hands of as many consumers as possible.
The Kindle Fire HD 8.9 inch Wi-Fi tablet will now be priced at $269 in the United States, down from $299. The 4G wireless version now starts at $399, compared with $499 before, Amazon said.
Amazon is launching its larger tablet in the UK, Germany, France, Italy, Spain and Japan. Dave Limp, president of Amazon's Kindle business, said the company has increased production of the devices in conjunction with the overseas launch. The cost of making the tablets has fallen with greater economies of scale, letting Amazon cut prices, he said.
"Whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers," Limp said in a statement.
