Samsung Galaxy S4: Disaster 101
Another Apple bull, Sterne Agee's Shaw Wu, also cut his Apple estimates ahead of the potential product refreshes in the second half. He cut his revenue forecast to $41.3 billion from $42.9 billion for the March quarter, and lowered his earnings estimates to $10 a share, down from $10.25. Both fiscal 2013 and 2014 were also cut, with 2013 revenue being reduced to $180.5 billion, down from $187.4 billion. Fiscal 2014 was cut to $206.8 billion in sales, down from $213.6 billion, as Wu believes the bigger iPhone refresh is not likely to happen until 2014. Wu cut his price target to $630 from $715, but kept his "buy" rating.
"In our supplier checks, we are seeing evidence of a larger form factor iPhone being worked on but given its early stage, we don't believe we will see it ship until 2014," Wu wrote in his note.
Wu cut his iPhone estimate for the upcoming quarter to 32.5 million units, down from 35 million units. He kept iPad and Mac units the same, however.
With the Galaxy S 4 coming in at 5 inches, many believe Apple has to offer a larger iPhone to innovate and show that it's not behind Samsung, Google and a few others when it comes to innovation. Wu thinks Apple is "leaving money on the table" by not introducing a larger iPhone, given the demand for phones 4 inches and above. The iPhone 5 has a 4-inch screen, a half inch bigger than Apple's previous iPhones
Since surpassing $700 a share in September, Apple is off nearly 40 percent.
That doesn't mean all is lost for Apple, however. Apple's $137 billion in cash has come under attack, with David Einhorn and others asking for Apple to return some of it to shareholders. Apple has noted in the past it's in active discussions about returning more cash to shareholders, something Milunovich noted is a positive.
There's also the potential for a deal with China Mobile, as "the increase in China Mobile's capex to $31 billion this year in support of a 4G network that suggests coming support for the iPhone," Milunovich noted.
Lastly, investor sentiment is so bearish on the stock, and with so many analysts cutting estimates left and right it seems as if all hope is lost for Apple. Not so, said Wu.
"With 2 weeks left, we believe AAPL will likely hit the lower end of its guidance. The good news is this is better than most expecting a miss," Wu said.