There's growing optimism surrounding the monetization efforts of Facebook, Pacific Crest Securities analyst Evan Wilson told CNBC on Wednesday. He warned, however, of emerging signs that its reach may be slipping—especially among younger users.
In the last six months, Facebook stock has increased 14 percent, but that gain only cuts in half the losses for the past 52 weeks. The 12-month price target at Pacific Crest is $28.58, which would represent an 8 percent rise from current levels.
In our "Squawk Box Money Madness" Wednesday match-up, bottom-seed Facebook plays New York-based Goldman Sachs in our East region.
Roger Freeman, financial analyst at Barclays, said that improved regulatory clarity has contributed to a more upbeat tone—driving shares of Goldman nearly 17 percent higher year-to-date. But Freeman has a fairly conservative price target of $155, which would be an increase of 4 percent from here.