"We could never anticipate this kind of success. Who could?" said Carl Manneh, Mojang's 35-year-old co-founder and CEO.
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With "Scrolls," Mojang isn't taking the safe path of releasing a game that is similar to "Minecraft" and targeted to the same audience it has come to know and understand. Instead, it is looking to create a totally different game experience that would appeal to a hardcore gamer.
"Scrolls," a strategic role-playing game where the player creates a personalized army before going to battle with other players, is a new take on collectible card games, such as "Pokemon" and "Magic: The Gathering." It also draws inspiration from traditional board games.
"Mojang is the leading independent developer," said Billy Pidgeon, a research analyst at Go Play Research. "Their profit margins are just astounding and their business model is very sustainable to fund new games."
Much like "Minecraft," "Scrolls" will be released as a beta version, which means the company sells the game before it is completely finished and releases updates that improve the game as the company reacts to comments from players. The game's early adopters will receive a discount, as opposed to players who buy later versions of the game for full price.
"We release it early because we want the community to come in and help us to get to the next level," said Jakob Porser, co-founder and creator of "Scrolls." For Mojang, the instant feedback is tremendously important. "Gamers know what they want," he said.
Just as Mojang did with "Minecraft," there will be periodic updates and new features. Plus, since it is a collectible card game at its heart, players can purchase additional cards, or scrolls, or items for their on-screen characters.