Typically pros will tell you that stock splits don't matter. But Cramer thinks in this case it matters a lot.
"CEO Marc Benioff's decision to issue a four-for-one stock split for Salesforce.com is an inspired and correct decision, one that I believe will help this $175 stock immeasurably. That's right, I think it will matter, maybe matter much more than most realize," said Cramer on Friday's broadcast.
Skeptics may argue that stock splits are cosmetic – that they don't affect market cap. And of course, they're right. But Cramer believes that cosmetics can change psychology – and in turn that can move the needle.