Crowd Rules

Each week, three small businesses compete in front of an audience of 100 that votes to decide who wins a much-needed $50,000 prize. Entrepreneur and jewelry designer Kendra Scott, NY1 Anchor Pat Kiernan, along with a weekly guest industry expert help the studio audience choose which company wins the money. While the small business owners make their case to the panel of three, the real power lies in the hands of the audience – 97 strong – whose votes will ultimately decide which business is most deserving of the investment.