Revenue-sharing and lucrative local cable television rights in some markets have helped level the playing field in Major League Baseball among the smaller clubs and the big-city franchises, Larry Lucchino, president and CEO of the Boston Red Sox, told CNBC on Opening Day.
The new baseball season is set to kick off on Monday with 12 games, including the matchup of the revamped Red Sox at the home of the injury-laden New York Yankees.
"I think that every team has a chance to make money, if they run the operation right," Lucchino said in a "Squawk Box" interview. "It's not just the Yankees and the Red Sox living in some special, high-priced neighborhood."
But the new Forbes ranking of the 30 MLB teams puts the Yankees at No. 1, with a current value of $2.3 billion, while the Red Sox came in third, at $1.3 billion. The Los Angeles Dodgers were No. 2, with a value of $1.6 billion.
"More and more clubs have the financial wherewithal" of the bigger clubs, Lucchino added, and the numbers back him up. Forbes estimated the average baseball team is worth $744 million. That's 23 percent more than a year ago and the largest increase since Forbes began tracking baseball finances in 1998.