Nicolo Bini, CEO & president of Binishells
What is the mission of your company?
Our mission is to re-think construction to make buildings safer, greener and more affordable.
Explain your business model—how do you make money?
We are currently developing joint ventures by region with leading developers and builders around the world. We will license our technologies exclusively for the region to the joint venture.
There are significant advantages for all parties: We get to penetrate markets internationally and capture between 7-8 percent of project budgets. Our partners get to be the ones bringing the greenest, fastest and most affordable building systems on the market to their region and also, due to the efficiency of our systems, can improve their profits by as much as 50 percent. The region as a whole gets to benefit because our systems utilize local materials and labor, and create buildings that are less taxing on the environment.
Who do you compete with in this space and how are you different?
Our building systems are the fastest, greenest and most affordable ways of building permanent structures that meet international building codes. They have withstood all manner of natural disasters.
Our biggest competitor is traditional construction (eg. CMU blocks or mud brick). Prefabricated and modular building systems are our other competitors, but do not have the advantages we do in regards to cost, speed, environmental impact or strength. Other dome construction systems are slower, less environmental and more expensive than ours.
Where are your headquarters?
Number of full-time employees?
$350,000 from friends and family.
Actor David Arquette is an investor, and we have an A-list celebrity client for our first project.
I have 25 years of design, construction technology and architectural experience. Our VP of Research & Development has 50 years of experience in construction technology. Our VP of Marketing worked previously as the head of marketing for brands Nike, Levi's and WWF. Our legal counsel has 25 years of experience in international construction law.