Consumer Nation has embarked on a most noble task: To find the most-loved beer label in a March Madness-inspired contest. Here are the Round One, Day One results.
It's called madness for a reason and the first round, which featured two contests, Pacific and Central/Mountain, saw its share of upsets.
The biggest upset came in the Central and Mountain region as the No. 16 seed Black Box Brewing rode a surge of popularity in its "A Christmas Story"-inspired label to defeat the No. 1 seed New Belgium Brewing. The region also saw a lot of love for the No. 15 seed, Prairie Artisan Ales Merica label, but it eventually succumbed to the social-media presence from the No. 2 seed Boulevard Brewing. Other upsets in the region included the No. 11 seed Left Hand Brewing Fade to Black label defeating the No. 6 seed Stevens Point Brewery 3 Kings Ale label.