Like many Pacific island nations, Samoa has a serious obesity problem and is often included in the top 10 fattest countries.
And while we respect the Samoans' prerogative to live large, Samoa Air, is penalizing those with extra pounds.
Touted as the fairest way to fly, Samoa Air has instituted a new policy whereby passengers are required to pay a fixed price per kilogram that they weigh, rather than paying a fixed price per seat.
(Read More: Has the 'War on Obesity' Gone Too Far?)
"This is the fairest way of travelling," chief executive of Samoa Air, Chris Langton, told ABC Radio. "There are no extra fees in terms of excess baggage or anything – it is just a kilo is a kilo is a kilo."
And while some airlines in the United States already force obese passengers who cannot fit in a single seat to pay for two seats — remember the Kevin Smith debacle of 2010? — this is the first time a per-kilo rate has been used by an airline.