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Investors Lack Full Picture on CEO Pay: Christie Hefner

Wednesday, 3 Apr 2013 | 11:41 AM ET
JC Penney's Ron Johnson Gets Big Pay Cut
Wednesday, 3 Apr 2013 | 7:05 AM ET
CNBC's Courtney Reagan reports the troubled CEO will not get a bonus or stock awards for 2012, as the retail giant implements a series of turnaround plans. And, Christie Hefner, former Chairman & CEO of Playboy Enterprises, discusses how to evaluate executive compensation.

There needs to be more transparency in the way companies value the compensation of their chief executives, Christie Hefner, director at the Center for American Progress, told CNBC on Wednesday.

The former Playboy Enterprises chief voiced her opinions during a discussion on "Squawk Box" about J.C. Penney boss Ron Johnson's compensation, which dropped 97 percent to $1.9 million.

Johnson received no stock awards like he did in his first year with the struggling retailer to compensate him for what he was giving up by leaving Apple. His total compensation totaled $53.3 million in 2011.

(Read More: Cramer: Apple Is 'Becoming the JC Penney of Tech')

Christie Hefner
Michael Loccisano | FilmMagic | Getty Images
Christie Hefner

"I kind of feel we don't yet have the tools to actually monitor, and therefore comment upon as investors, what these compensation packages wind up being worth," Hefner said.

She added that "we are still a captive of things like Black-Scholes [formula]," which is a leading way to calculate the total value of stock options.

"[It's] a snapshot in terms of the value, which may have nothing to do with the cash value [one] ultimately gets out of it," she said. "We need to keep working on other ways to make it a little more of a moving picture maybe than of just a snapshot."

According to a J.C. Penney filing with the Securities and Exchange Commission, "None of [its] named executive officers received an annual cash incentive award for fiscal 2012 due to the company's financial results versus its goals."

(Watch: J.C. Penney Is Changing Its Pricing Strategy—Again!)

The first year of Johnson's radical turnaround plans have been a disaster: His decision to eliminate most discounting contributed to a 25 percent drop in sales last year and a 44 percent drop in the company's stock price.

Hefner noted, "They have to reset the near-term metrics. ... How patient will investors be? I think that's a function of whether they're able to achieve what they communicate their goals are along the way."

By CNBC's Matthew J. Belvedere; Follow him on Twitter @Matt_SquawkCNBC. Reuters also contributed to this report.

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