Consumer Nation has embarked on a most noble task: To find the most-loved beer label in a March Madness-inspired contest. Here are the Round One, Day TWO results.
There was no shortage of madness in Round One - Day Two, which featured two regions: East and South. Many of these labels saw heavy voting, resulting in a number of tight contests. None was tighter than in the South region, where No. 11 Highland Brewing upset No. 6 DuClaw Brewing by a single vote.
Other hard-fought battles included No. 14 Lazy Magnolia edging out No. 3 Flying Dog and No. 8. Gritty McDuff's winning an all-Maine match-up with No. 9 Sebago Brewing. In one of the most hotly contested match-ups, Yazoo Brewing tallied more than 500 votes to top Cigar City Brewing, which posted nearly 500 votes itself.
Survive and advance is the goal is any elimination style tournament and now 32 labels are left standing.
Round TWO, Day ONE is underway and polls will remain open until 1p.m. ET Thursday. You can find the Pacific and Central match-ups here.
The full schedule is as follows:
Round of 32 – Part 1 -Wednesday April 3
Pacific and Central
Round of 32 – Part 2 -Thursday April 4
East and South
Round of 16 – Monday April 8
Round of 8 –Tuesday April 9
Round of 4 Wednesday April 10
Pacific winner versus East winner
Central winner versus South winner
Round of 2 – Finalmatchup – Thursday April 11
Pacific/East winner versus Central/South winner
Voting will be done on the CNBC Beer News Facebook page and will last for a 24-hour period, beginning at 1 p.m. ET, after which time the results will be finalized. Any votes occurring beyond the 24-hour period will not count.
-By CNBC's Tom Rotunno; Follow him on Twitter @TomRotunno
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