Research and Markets: The Divergent Worlds of Hair Care: Global Strategies for Growth - Five Year Forecasts

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/ggqhvd/the_divergent) has announced the addition of the "The Divergent Worlds of Hair Care: Global Strategies for Growth" report to their offering.

Over the past five years, hair care spending in the BRICs and key second tier emerging markets has offset sluggishness in the US, Japan and Western Europe. Two divergent global markets emerged, one characterised by downtrading; the other by uptrading. With the economies of the biggest growth markets now starting to cool, there is mounting pressure to find green shoots of growth in developed markets and to build new positions in the most resilient regions of the emerging markets.

Euromonitor International's The Divergent Worlds of Hair Care: Global Strategies for Growth global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Why buy this report?

- Get a detailed picture of the Beauty and Personal Care market;

- Pinpoint growth sectors and identify factors driving change;

- Understand the competitive environment, the market's major players and leading brands;

- Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

Introduction

State of the Industry

Category Analysis

Regional Battlegrounds

Competitive Landscape

Summaries and Future Prognosis

Report Definitions

For more information visit http://www.researchandmarkets.com/research/ggqhvd/the_divergent

Research and Markets
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Sector: Hair Care

Source: Research and Markets