Baseball is an old game. On the professional level, it's the oldest major sport in America. But in 2013, Major League Baseball dominates new media and technology — from the league and team levels.
For starters, look at MLB Advanced Media — pro baseball's Internet information provider. Forbes recently assessed its value at $6 billion. Most of that involves MLB.tv and the mobile app MLB@Bat, which happens to be the most profitable sports app in the world.
"You're always on the go,between church and school and synagogue or work," said MLBAM CEO Bob Bowman. "Wherever you may be, you open up your mobile device — phone or tablet — you get up to date information."
"We're here for you on every device imaginable, and baseball is perfectly suited for that," added Bowman.
MLBAM edits and publishes up to 25,000 video clips a day during the season, and depending on the level of subscription, a user can watch any out-of-market game and even do things like get real-time updates and highlights on everyone he or she has on a fantasy baseball team. (Read More: Yankees' A-Rod Make More than Entire Team)
"If you fight technology, you fight a boulder coming downhill," Bowman said. "It's real and guess what, it works and people like it."
Like it? They seem to love it.
According to the league, the mobile app was accessed six million times on Opening Day — more than double the previous record for the product. More than 3 million users utilized live streams, and that was 20-percent higher than last year.
MLBAM makes sure fans can follow the team and players they love, no matter where they are in the world.