With more and more personal information winding up online and concerns over Internet privacy growing, first-time entrepreneur Robert Leshner saw an opportunity. His start-up, Safe Shepherd, alerts clients about what personal information is on the web, how it got there, and what they can do to erase it.
"People think of us as a way of outsourcing their privacy, and so we work on our users' behalf so they don't have to," Leshner said.