"[Prana Studios] is one of a handful of studios globally that can produce feature film 3D animation work, and the fact that they're a large investor in our company enables us to produce this content at cost," he said.
But Kidaptive is not alone in the education and entertainment space. Its competition includes Duck Duck Moose, a company that creates educational children's applications for the iPhone, iPod touch, iPad and Android. Founded in 2008,Duck Duck Moose has won several awards, including the 2010 Best Kids' iPhone/iPod App of the Year Award from iLounge, and a Parents' Choice Gold Award.
Also in the space is newcomer PlaySquare.tv, a form of touchable television that allows children to learn by physically helping move stories along through drawings, spellings, etc. The company's first episode is an adaptation of the PBS TV show "WordWorld." Unlike Kidaptive, which creates its own original content, PlaySquare licenses existing TV properties so children and more importantly parents shopping for educational apps may already be familiar with the content. PlaySquare's founder and CEO, Alex Kay, was unable to disclose any specific properties yet.