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Cramer’s Great Restaurant Growth Story

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Whenever Jim Cramer talks with college students, he tells them as they pick stocks, they should look for growth. Typically the Street rewards growth.

And in his quest for growth Cramer has discovered this stock; one which he calls "one of the great growth restaurant stories out there."

"It reports again next Monday," said Cramer and results could confirm what the Mad Money host has been saying for quite some time. "This stock is a huge winner."

The stock that's captured Cramer's attention is none other than Buffalo Wild Wings, a casual restaurant chain that specializes in chicken wings, boneless wings and chicken tenders that are smothered in any one of 14 signature sauces.

Buffalo Wild Wings
Source: Buffalo Wild Wings
Buffalo Wild Wings

Looking at growth, Cramer sees a lot of potential.

The company intends to open as many as 100 new locations by the end of 2013; and it could almost double in size when the company's growth strategy is fully realized.

Of course the Mad Money host recognizes that casual dining companies have had more than their fair share of challenges over the past several years with the slow economy leaving people reluctant to spend money eating out.

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Buffalo Wild Wings, however, turned that headwind into a tailwind by transforming itself into a destination for sports fans. Owning that niche not only helped during the downturn but as the economy improves it could attract a whole new customer base.

Of course, few things matter more to a restaurant than input costs which are largely commodity costs. In the case of Buffalo Wild Wings the X-factor is the price of chicken wings. "Unlike last year, in 2013 there has been a massive decline in chicken wing prices," said Cramer. "Most of the decline happened over the last three months." That should bode well for earnings and for the stock.

All told, "I like the concept, I like the wings and I like the prospects," Cramer said.


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