Going Green on the Frontlines of the Economy
The Sunny Delight Beverages Co. has focused on sustainability since 2007 using Lean Manufacturing techniques under a program called Lean to Green. Lean Manufacturing (sometimes referred to as the Toyota Production Method) focuses on the elimination of waste ("muda" in Japanese), which is a perfect way to execute a sustainability program. Since 2007, we have reduced packaging material usage by 24 million pounds, cut water usage by 3 percent, and reduced energy usage by an average of 17 percent. We also send zero waste to landfill— redirecting 93 percent to recycling. The savings from the recycling alone exceeds $100,000 annually.
Billy Cyr is the CEO of the Sunny Delight Beverages, a Cincinnati-based manufacturer and marketer of juices, juice drinks and flavored waters under the Sunny Delight, Fruit2O, Veryfine, FruitSimple, Bossa Nova, Elations and Crystal Light brands.
Fueling Up Savings
Last year, Schupan & Sons through its affiliate UBCR went from 16 diesel semi-tractors to compressed natural gas (CNG) vehicles. Our fleet of 16 trucks drives approximately 2.1 million miles per year and picks up over 2 billion used beverage containers in Michigan. Each diesel truck that was replaced by a CNG truck accounts for the equivalent of removing carbon emissions from 360 automobiles per day. If you lined up all those automobiles bumper to bumper, it would total 26 miles of vehicles. We also installed two stations to fill these CNG trucks. Someday, we look to converting a much greater percentage of our fleet.
Marc Schupan is the CEO of Schupan & Sons, a Kalamazoo, Mich.-based recycler of aluminum, plastic and scrap metal.
Sustainability in the Asphalt Jungle
Green Asphalt LLC is an environmentally friendly, 100 percent reclaimed hot mix asphalt company. We have successfully developed a method that allows us to process existing asphalt into a final hot mix pavement. Green Asphalt affords its customers the ability to dispose of existing asphalt and purchase hot mix asphalt at a savings of 20 percent compared to conventional asphalt mix. In addition, the product is environmentally friendly and sustainable, eliminating the need to purchase virgin materials and send existing roads to landfills.
Michael Capasso is president of Green Asphalt, a New York-based paving company.
From its inception, VeeV has made a commitment to being environmentally and socially responsible. While we can't make changes on every level, we strive to be the greenest in our industry and encourage others to follow suit. Some of our key initiatives include: donating 1 percent of all top line sales to rain forest preservation, producing VeeV at a distillery powered by renewable wind energy and offsetting our carbon footprint. VeeV also fosters the eco-community by partnering with nonprofits, socially minded businesses and as a proud member of 1 percent for the planet and B Corps.
Courtney and Carter Reum are the founders and co-owners of Los Angeles-based VeeV Spirits.