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LifeVantage Corporation Ascends to 61st Rank in Direct Selling News Global 100 and is Recognized for its Year-Over-Year Percentage Growth

SALT LAKE CITY, April 30, 2013 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, has been named the world's 61st largest direct selling company in 2012 by Direct Selling News, the industry's leading publication. The ranking in the annual DSN Global 100 bests LifeVantage's 81st position in the 2011 list, a reflection of the company's dramatic growth. Direct Selling News also recognized LifeVantage Corporation for having the second largest year-over-year percentage growth in the direct selling industry.

The DSN Global 100 list offers a unique perspective on the direct selling industry's impact worldwide. It serves as a valuable tool for investors, and those seeking opportunities as independent distributors with the most prestigious companies.

"Our success," said LifeVantage President and Chief Executive Officer Douglas C. Robinson, "is a testament to the quality of our science-based products, the professionalism of our staff and the dedication of our inspired independent distributors."

About LifeVantage Corporation

LifeVantage Corporation (Nasdaq:LFVN), a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, TrueScience® Anti-Aging Cream and LifeVantage® Canine Health, is a science based nutraceutical company. LifeVantage is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. The Company was founded in 2003 and is headquartered in Salt Lake City, UT.

CONTACT: Investor Relations Contact: Cindy England (801) 432-9036 Director of Investor Relations -or- John Mills (310) 954-1105 Senior Managing Director, ICR, LLC

Source:LifeVantage Corporation