This week Internet giants are going to Madison Avenue, to make the pitch for their online ads, with a series of what they're calling "Newfronts" ahead of the broadcast networks' "Upfront" ad presentations this week.
Their goal: convince advertisers their original shows, and ad targeting and measurement technology deserves a bigger share of their marketing dollars. Monday Microsoft and Yahoo unveiled their original shows and ad targeting technology.
Tuesday Hulu took the stage, against the backdrop of the fact that it's on the auction block for the second time in two years.
Hulu announced some new statistics, showing accelerating growth. In the first quarter its premium service, Hulu plus added 1 million additional subscribers, giving it 4 million subscribers total. And for the first time, in the quarter viewers streamed more than one billion videos. The company said it also set new records for revenue. Hulu wouldn't reveal exact figures, but noted revenue accelerated beyond the $695 million the company generated last year.