A scarlet-red Ferrari F430 guns its engines and screams down the residential streets of Kerala, India.
Yet the end of the one-and-a-half minute video contains a shocker: the driver of the car is a nine-year old boy. And the passenger is his five-year-old brother.
The video sparked an uproar, and not only because of the safety and parenting issues. The sight of a third-grader driving a $200,000 sports car in a country with crippling poverty has touched off a new round of controversy in the East over the new class of the super-rich, and the dangers of wealth gone wild.
From China to Thailand to Singapore and London, Ferrari crashes and street races have become media flashpoints for the growing resentment against the newly rich. While the number of millionaires and billionaires have grown rapidly in the East— along with sales of exotic cars—so have calls to reign in the sometimes reckless excesses of the super-rich.
(Read More: Ferrari Crashes Spark Rage at Asia's Rich)
The Ferrari crashes have also ramped up criticism that the wealthy are given special treatment under the law.