GO
Loading...

Pinterest

Tuesday, 14 May 2013 | 12:37 PM ET
CNBC's Retail Disruptors Revealed
CNBC's Julia Boorstin reveals which five retailers are best positioned to change the global marketplace: Etsy, Pinterest, Rent the Runway, and Shopify.

What
Social networking site where users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. Now rivals Facebook in driving customers to retail purchases via social media.

Disrupting
The way people collect, share, shop and buy.

Source: pinterest.com

Headquarters: San Francisco, Calif.
CEO: Ben Silbermann
Year Founded: 2009 (site live 2010)
Number of Employees: 80
Funding: Pinterest has raised more than $300 million.
Key Investors: Andreesen Horowitz, Bessemer Venture Partners and FirstMark Capital

Vital Stats

  • Among the 50 most visited web sites in the U.S.
  • Near 50 million users
  • Captures 15 percent of adult U.S. internet users, 1 percent behind Twitter (Pew data)
  • Women are five times as likely to use as men (Pew data)
  • Recent $200 million VC round valued company at $2.5 billion
  • Its users are now tracked as retail purchasing benchmark
  • Made first acquisitions in 2013: Livestar and Punchfork

Featured

Contact CNBC Disruptors

  • Email: cnbcdisruptor@nbcuni.com

Videos

Industries

  • In a battle between wildcatters in the shale boom and renewable energy dreamers, five companies are uniquely positioned to influence the future of the energy market and climate policy.

  • Boku, Kymeta, LiveU, Twilio, and WhatsApp: changing how we connect and upsetting traditional telecom business models.

  • Travel market disruptors are hooking us, and booking us, with lodging options once out of reach to anyone but the elite.