Pinterest

CNBC's Retail Disruptors Revealed
CNBC's Retail Disruptors Revealed

What
Social networking site where users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. Now rivals Facebook in driving customers to retail purchases via social media.

Disrupting
The way people collect, share, shop and buy.

Source: pinterest.com

Headquarters: San Francisco, Calif.
CEO: Ben Silbermann
Year Founded: 2009 (site live 2010)
Number of Employees: 80
Funding: Pinterest has raised more than $300 million.
Key Investors: Andreesen Horowitz, Bessemer Venture Partners and FirstMark Capital

Vital Stats

  • Among the 50 most visited web sites in the U.S.
  • Near 50 million users
  • Captures 15 percent of adult U.S. internet users, 1 percent behind Twitter (Pew data)
  • Women are five times as likely to use as men (Pew data)
  • Recent $200 million VC round valued company at $2.5 billion
  • Its users are now tracked as retail purchasing benchmark
  • Made first acquisitions in 2013: Livestar and Punchfork

Technology

  • Jim Breyer, CEO Breyer Capital

    Where should you be putting your money next? Into artificial intelligence, according to Jim Breyer, an area which will create more wealth than that made for internet and social network investors.

  • Mark Zuckerberg introduces upgrades to Facebook Messenger services at the F8 Developers Conference.

    Facebook has over 11,000 bots and 21,000 developers building them on its Messenger platform, the social networking giant's head of Messenger told CNBC.

  • Spotify says Apple is blocking a new version of its iPhone app, Recode reports.

Latest Special Reports

  • Restoring old cars, autoshop

    Shift Profiles those who are driven by their passion for cars, turning from hobbyist to pro.

  • Financial advisors stress that now is the time for investors to get serious about year-end financial planning checkup.

  • CNBC's tenth annual study measures all 50 states on more than 60 different metrics.