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Warby Parker

Monday, 13 May 2013 | 9:08 AM ET
Warby Parker Eyes Success
Dave Gilboa, Warby Parker co-CEO, explains how his eyeglass company is revolutionizing the way consumers buy eyewear.

What
Warby Parker was conceived to disrupt the overpriced eyewear market controlled by a few large companies that reap huge profits due to lack of customer choice. Using the web as a way to limit costs and engage directly with customers, the company offers stylish prescription eyewear at a fraction of the existing price (starting at $95).

Disrupting
The eyeglass market. It's on the verge of doing the impossible—breaking a monopoly. And now that they've figured out glasses, can't they apply that to other categories?

Source: Warby Parker

Headquarters: New York, NY
CEO: Co-founders: Neil Blumenthal, Andrew Hunt, David Gilboa, Jeffrey Raider
Year Founded: 2010
Number of Employees: 150
Funding: Warby Parker has raised more than $50 million.
Key Investors: Lerer Ventures, General Catalyst Partners, MentorTech Ventures, Tiger Global, FirstRound Capital, Thrive Capital

Vital Stats

  • Name derived from two characters in a Jack Kerouac journal: Zagg Parker and Warby Pepper
  • Company annual report provides as many employee food-eating as financial metrics
  • Warby Parker employees ate 3,600 bagels and a lot of salad (2507 lbs. of it in 2012)
  • 1001: highest number of daily visitors to HQ showroom
  • $3659: sales per square foot in HQ showroom
  • 6 showrooms opened in 2012
  • Distributed more than 250,000 glasses to those in need


On Disruption

"Causing a disturbance that provides stakeholders with new solutions and/or problems." -Neil Blumenthal @NeilBlumenthal, Co-Founder


CNBC's Retail Disruptors Revealed
Wednesday, 15 May 2013 | 2:00 PM ET
CNBC's Julia Boorstin reveals which five retailers are best positioned to change the global marketplace: Etsy, Pinterest, Rent the Runway, and Shopify.

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Contact CNBC Disruptors

  • Email: cnbcdisruptor@nbcuni.com

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