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Media Disruptors: Spotify, Twitter & More
Media Disruptors: Spotify, Twitter & More   

What
Behind the biggest conceptual change in the evolution of blogging. The easy way to blog: post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be, and customize everything.

Disrupting
Traditional media and advertising markets.

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Source: Tumblr

Headquarters: New York, NY
CEO: David Karp
Year Founded: 2007
Number of Employees: 174
Funding: $125 million
Key Investors: Sequoia Capital, Greylock Partners, Union Square Ventures, Spark Capital and Insight Venture Partners

Vital Stats

  • Ranks 40th among most-visited U.S. websites, right behind Netflix (Comscore)
  • 80 million unique visits a month/222 million globally (Quantcast)
  • 106.7 million blogs
  • 50 billion posts
  • 71 million daily posts
  • Average deal size for Tumblr advertising is six figures
  • Clients include GE, AT&T, Pepsi
  • The 10 top film studios are now advertising on Tumblr
  • Mobile growth rate 4 times over past six months


On Disruption

"Disruption is democratizing what was once wholly owned by influencers at big institutions." -David Karp, CEO and Founder

Technology

Latest Special Reports

  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.

  • With computers in our cars, in our pockets, on our wrists, and on our faces, we have faster, broader access to content than ever before. Host Carl Quintanilla explores this new world in "Binge."

  • Participants at a hacking conference.

    A series of high-profile cyberattacks has created huge economic opportunity as businesses look to fend off future attacks.